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Ringkasan Kasus

This case study explores how Casarte, a premium appliance brand under Haier, incorporates 6.86-inch screens from Brownopto into their refrigerators to enhance the user experience and functionality. We will delve into the technical specifications of the screens, their integration within the refrigerators, and the benefits they bring to users.

Latar Belakang Perusahaan

Casarte is a premium appliance brand under Haier, renowned for its innovative and stylish designs. The brand is particularly popular among high-end consumers in China's first-tier cities, with a brand mention rate of 29%. To maintain its leadership position and cater to discerning customers, Casarte continuously seeks innovative technologies and components, including high-quality displays, to enhance the capabilities of its appliances.

Spesifikasi Tampilan

6.86-Inch Screens:

akuSize: 6.86 inches

akuResolusi: Resolusi definisi tinggi yang dioptimalkan untuk tampilan teks dan grafik yang jelas

akuTipe Teknologi: TFT LCD

akuMode Tampilan: TN (Twisted Nematic) atau IPS (In-Plane Switching) tergantung pada modelnya

akuSudut Pandang: Sudut pandang lebar untuk memudahkan pembacaan dari berbagai sudut

akuRasio Kontras: Rasio kontras tinggi untuk reproduksi warna yang hidup

akuWaktu Respons: Waktu respons cepat untuk operasi yang lancar

akuKecerahan: Kecerahan tinggi untuk visibilitas dalam berbagai kondisi pencahayaan

akuLayar sentuh: Layar sentuh kapasitif untuk interaksi pengguna yang tepat dan responsif

akuFitur: Konstruksi tahan lama, rentang suhu pengoperasian yang luas, dan kompatibilitas dengan berbagai sistem operasi

Integrasi dan Fungsionalitas

Integration with Casarte Refrigerators:

Brownopto's 6.86-inch screens are seamlessly integrated into Casarte refrigerators, providing a clear and intuitive interface for users.

The screens support various features such as temperature control, food management, and entertainment options.

Pengguna dapat dengan mudah menavigasi opsi menu untuk mengakses berbagai fungsi.

Fungsionalitas:

akuLayar sentuh kapasitif menawarkan pengalaman pengguna yang responsif dan akurat, memungkinkan penyesuaian dan perubahan pengaturan yang cepat.

akuLayar definisi tinggi memastikan teks dan grafik terlihat jelas, bahkan dalam kondisi cahaya redup.

akuKisaran suhu pengoperasian yang luas memastikan keandalan dan daya tahan di berbagai kondisi lingkungan.

Umpan Balik Pelanggan dan Kinerja Pasar

Umpan Balik Pelanggan:

akuUsers praise the clarity and ease of use of the 6.86-inch screens.

akuFungsionalitas layar sentuh diapresiasi karena responsivitas dan ketahanannya.

akuThe ability to view and interact with the refrigerator's features without additional tools or software is seen as a significant advantage.

akuKinerja Pasar:

akuThe incorporation of Brownopto's 6.86-inch screens has contributed to the enhanced user interface and functionality of Casarte refrigerators.

akuThe refrigerators have seen increased customer satisfaction and demand, particularly among high-end consumers.

akuCasarte continues to lead the premium appliance market, driven in part by the high-quality displays supplied by Brownopto.

Kesimpulan

The incorporation of Brownopto's 6.86-inch screens into Casarte refrigerators has significantly improved the user experience and operational efficiency. By providing a clear and intuitive interface, the screens enable users to manage and interact with the refrigerator's features with ease. This partnership has strengthened Casarte's position in the premium appliance market and showcased Brownopto's expertise in delivering high-quality display solutions.